Are There Any Key Decision Factors when Selecting E-Learning?

Research Paper Title

Seven Key Decision Factors for Selecting e-Learning.


E-learning is increasingly being adopted as a routine instructional media, and has moved from a niche solution in the defence and aerospace industries, to one that is adopted across the vast majority of industries and within education worldwide. E-learning is not however suited for all types of learning outcome or for all instructional situations.

In this paper the researchers describe a new instructional media selection model which enables the assessment of suitability of e-learning to a particular learning outcome. Following a review of media selection theory, seven key decision areas were identified. These consideration areas are:

  • Learning Task;
  • Media Attributes;
  • Grouping Strategy;
  • Learning Context;
  • Learner Characteristics;
  • Instructional Management; and
  • Cost Effectiveness.

The paper focuses on the identification of the key decision factors for selecting e-learning and the development of detailed guidance within each decision area to enable an assessment of suitability of e-learning to be made.

Finally, the researchers outline the dependencies and interactions between decision areas to illustrate the compromises inherent in instructional media selection, and to produce a model of these inter-relationships.


Seven Key Decision Factors for Selecting e-Learning (Huddlestone & Pike, 2008)


Huddleston, J. & Pike, J. (2008) Seven Key Decision Factors for Selecting e-Learning. Cognition, Technology and Work. 10, pp.237-247.


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