Think of your Waistline: The Gulp Campaign

Drinks, SugaryA new campaign called Gulp (Give Up Loving Pop) takes to the road in half term week to tell the truth about the harmful effects of sugary drinks.

There is a chronic lack of awareness among adults and young people about the effect  of sugary drinks on weight and and a range of associated health conditions, says the Health Equalities Group, a social enterprise in Merseyside that set up the campaign.

Robin Ireland, the group’s chief executive, said “As well as damaging your teeth, overconsumption of these drinks can lead to weight gain, type 2 diabetes, and poor heart health. Unless we start to take action on sugary drinks we will be storing up problems for future generations.”

Gulp is running a series of road shows, featuring a number of advertisements.


BMJ 2015;350:h772.


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