What Can Hypohydration (Per Se) Negatively Affect?

Research Paper Title Hypohydration per se Affects Mood States and Executive Cognitive Processing: Results from a Face-valid Model for Studying some Consequences of ‘Voluntary Dehydration’. Introduction There is limited literature on the effects of a deficit in body water on human cognitive function, with inconsistent and contradictory results. In his critical review of this area… Read More

Sports Drinks Adverts are Banned for False Claims

An article by Deborah Cohen for the British Medical Journal: An advertising campaign claiming that the sports drink Lucozade Sport “hydrates and fuels you” better than water has been banned across the UK. The Advertising Standards Authority received 63 complaints—including one from the Natural Hydration Council—about the television and poster adverts featuring Real Madrid’s Gareth… Read More

Settled: The Dehydration Debate!

A New Zealand study in the British Journal of Sport Medicine (Wall et al., 2013) casts doubt on the whole idea that dehydration impairs sports performance in the heat. Ten Kiwi competitive cyclists volunteered to undergo deliberate dehydration to -3% by performing two hours of submaximal exercise (walking and cycling) in the heat (33C). They… Read More