Sales of Sports Drinks Overtaken by E-Cigarettes

Electronic cigarettes overtook sports ‘nutrition’ drinks to become the UKs fastest growing supermarket product sold last year, by both volume and value.

Data from the the consumer spending analyst Neilsen highlights that supermarket sales of the devices rose by 50% to 17.3 million units during 2013-2014.

In contrast, the sales of other nicotine replacement products, such as patches and gum, fell by 6.1% to 13.3 million units.


BMJ 2015;350:h43


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