If you are thinking of starting your own outdoor fitness, fitness boot camp or military fitness company then you might want to look at this article written in 2012 by Cat Smiley. The article covers:
- Ask Yourself: What Kind of Trainer Are You?
- Build a Business Plan Around Your Passions
- Defining Your Brand
- Play to Your Strengths
- Sidebar: How I Reinvented My Boot Camp Persona
Cat started the first Canadian bootcamp back in 2001, the Original Bootcamp. Her company is now known as Whistler Fitness Vacations.
You might also want to read: Outdoor Fitness Business Start-up Considerations.