The Pentagon’s Child Recruiting Strategy (for the Military)

Dr Gary Evans writes a very interesting piece about the US Military’s recruitment and selection strategy, highlighting some of the tactics they use and the legal exemptions they have been granted.

If you are interested in the contemporaneous debate on data privacy concerning US and UK intelligence agencies, then you may be interested in some of the tactics used by the US military.

It is a thoroughly researched article, even if not presented in an unbiased manner. I found it extremely interesting and enlightening, and makes me wonder about the UK military recruitment and selection strategy. There are some who criticise the UKs recruitment approach stating it is targeted at the socially disadvantaged and economically vulnerable in society.

Did you know that if you fail the British Army BARB (psychometric) test your, personal, data is kept for 7 years. However, if you pass then it is kept for 100 years.


“Teenagers Increasingly Targeted

After recent Pentagon research revealed that the desire and intention to enlist is highest among younger recruits (six in ten current US soldiers entered the military as teenagers),1, 2, 3 a level of subtlety, or rather subterfuge has been employed to guide teens toward recruiter offices. As one example of the many available: the US Army sponsors a website labeled ‘eCybermission.’ It offers ‘web-based science, math, and technology competition’ for 11, 12 , and 13 year olds, and the services of on-line uniformed Army personnel ‘CyberGuides.’4″


Evans, G. (2010) The Pentagon’s Child Recruiting Strategy. Available from World Wide Web: [Accessed: 18 January, 2014].


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