Sports Bodies are told to Ditch Misleading Sponsorship

Sporting bodies should not accept sponsorship from nutritional supplement and sports drinks manufacturers, because they could be lending “unwarranted credibility” to these products, two leading authorities have said.

They said that because these products are marketed as beneficial or essential for sporting prowess or general health – despite no evidence – the public is likely to find it difficult to judge the value of these products objectively.

Reference

Outram, S.M. & Stewart, B. (2014) Should Nutritional Supplements and Sports Drinks Companies Sponsor Sport? A Short Review of the Ethical Concerns. Journal of Medical Ethics. doi:10.1136/medethics-2014-102147

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