AO & SSAFA Team Up to Offer Discounted Appliances

AO, an online electricals retailer, and SSAFA, the Armed Forces Charity, have teamed up to offer discounted appliances to troops and veterans in need.

The domestic devices are purchased by the charity at reduced cost and, so far, 148 items have been delivered to beneficiaries.

Johanna Kaufmann, secretary of the charity’s Clwyd branch, praised the initiative and described how it had recently enabled them to provide a newly divorced client with a range of white goods for his new accommodation.

“As well as the appliances, we were able to add a laptop, which was fantastic and meant he could stay in touch with his children,” she said.

The scheme is part of AO’s Supported Living arm, which works with good causes and local authorities.


Soldier. (2020) Discounted Goods. Soldier: Magazine of the British Army. December 2020, pp.16.


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